{"id":177,"date":"2016-08-23T16:46:56","date_gmt":"2016-08-23T16:46:56","guid":{"rendered":"http:\/\/wbs.edu.sg\/new\/?page_id=177"},"modified":"2025-07-07T07:56:56","modified_gmt":"2025-07-07T07:56:56","slug":"diploma-marketing-retail-management","status":"publish","type":"page","link":"https:\/\/wbs.edu.sg\/new\/diploma-marketing-retail-management\/","title":{"rendered":"Diploma in Marketing and Retail Management"},"content":{"rendered":"<p><\/p>\n<h3>Diploma in Marketing and Retail Management<\/h3>\n<h3>Diploma in Marketing and Retail Management (Chinese)<\/h3>\n<p>&nbsp;<\/p>\n<div class=\"label\"><strong>Structure<\/strong><\/div>\n<p>&nbsp;<\/p>\n<p>1. Business Etiquette<\/p>\n<p>&#8211; This unit aims to allow students to understand the concepts of business etiquette and learn how to apply the rules in a wide variety of typical business etiquette. The unit will also focus on etiquette communication based on the office protocol and with professional conduct.<\/p>\n<p>&nbsp;<\/p>\n<p>2. Research for Retail Management<\/p>\n<p>&#8211; Retail is a great sector in the business industry. Thus, this module assists the students in understanding the concepts and knowledge behind the retail sector. For this subject, students can choose a brand or retail store they are interested in and do research project on it.<\/p>\n<p>&nbsp;<\/p>\n<p>3. Marketing<\/p>\n<p>&#8211; This unit introduces students to the concepts of marketing. In addition, the mechanism of the marketing process is also discussed with extensive coverage on topics of the marketing mixes, i.e. product, price, promotions and distribution.<\/p>\n<p>&nbsp;<\/p>\n<p>4. Organisational Behaviour<\/p>\n<p>&#8211; This unit provides students with the knowledge of how an organization can be organized and managed. In addition, students will also be taught on organizational theories of leadership, motivation theories and change management. <\/p>\n<p>&nbsp;<\/p>\n<p>5. Business Communication II<\/p>\n<p>&#8211; This unit equips students with the essential skill of business communication including writing of letter, reports, minutes, memorandums and electronic mails. Other skills include presentations, listening and management of meetings.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"label\"><strong>Entry Requirment<\/strong><\/div>\n<p>&nbsp;<\/p>\n<p>* above 17 years old<\/p>\n<p>&nbsp;<\/p>\n<p>* The candidate must pass three GCE &#8216;O&#8217; Level subjects;<\/p>\n<p>OR graduate from a recognized High School;<\/p>\n<p>OR holds a Diploma\/Certificate;<\/p>\n<p>OR equivalent qualification<\/p>\n<p>OR Applicants with 9 years&#8217; formal education and 5 years&#8217; work experiences will be considered on case by case basis.<\/p>\n<p>&nbsp;<\/p>\n<p>* Language Requirement for English-taught class\uff1acandidate must pass the English Language Test, earn minimum 70% of total mark.<\/p>\n<p>&nbsp;<\/p>\n<p>* Language Requirement for Chinese-taught class\uff1aMinimum 9 years formal education in Chinese \u00a0 OR \u00a0 GCE O Level Chinese Pass.<\/p>\n<p>&nbsp;<\/p>\n<h3><span ><a style=\"color: rgb(209,19,45);\"  href=\"http:\/\/www.wbs.edu.sg\/message.php\" target=\"_blank\" \n onMouseOver=\"this.style.color='#00F';this.style.textDecoration='underline'\"\n onMouseOut=\"this.style.color='rgb(209,19,45)';this.style.textDecoration='none'\">Message to us<\/a><\/span><\/h3>\n<p>&nbsp;<\/p>\n<div class=\"label\"><strong>Duration:<\/strong><\/div>\n<p>6 months (Part Time)<\/p>\n<p>&nbsp;<\/p>\n<div class=\"label\"><strong>Intake:<\/strong><\/div>\n<p>New intake is available every month, please contact our message us for more information.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"label\"><strong>Graduation Requirement:<\/strong><\/div>\n<p>Candidates must successfully complete all five subjects to be awarded the Diploma<\/p>\n<p>&nbsp;<\/p>\n<p><b>Teacher Students Ratio 1: &lt;12<\/b><\/p>\n<p>&nbsp;<\/p>\n<div class=\"label\"><strong>Course Fee<\/strong><\/div>\n<p><a href=\"http:\/\/wbs.edu.sg\/new\/course-fee\/\">Please Refer to Course Fee Breakdown Table<\/a><\/p>\n<p>&nbsp;<\/p>\n<div class=\"label\"><strong>Teaching Mode:<\/strong><\/div>\n<p>Face-to-face Classroom teaching<\/p>\n<p>&nbsp;<\/p>\n<div class=\"label\"><strong>Mode of Assessment:<\/strong><\/div>\n<p>Written exam and Assignment for each subject<\/p>\n<p>&nbsp;<\/p>\n<div class=\"label\"><strong>Awarding Body:<\/strong><\/div>\n<p>Windsor\u00a0Management College<\/p>\n<p>&nbsp;<\/p>\n<div class=\"label\"><strong>Midum Language:<\/strong><\/div>\n<p>This course is taught and assessed in English or Chinese.(subject to application)<\/p>","protected":false},"excerpt":{"rendered":"<p>Diploma in Marketing and Retail Management Diploma in Marketing and Retail Management (Chinese) &nbsp; Structure &nbsp; 1&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-177","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/wbs.edu.sg\/new\/wp-json\/wp\/v2\/pages\/177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wbs.edu.sg\/new\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wbs.edu.sg\/new\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wbs.edu.sg\/new\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wbs.edu.sg\/new\/wp-json\/wp\/v2\/comments?post=177"}],"version-history":[{"count":12,"href":"https:\/\/wbs.edu.sg\/new\/wp-json\/wp\/v2\/pages\/177\/revisions"}],"predecessor-version":[{"id":2741,"href":"https:\/\/wbs.edu.sg\/new\/wp-json\/wp\/v2\/pages\/177\/revisions\/2741"}],"wp:attachment":[{"href":"https:\/\/wbs.edu.sg\/new\/wp-json\/wp\/v2\/media?parent=177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}