Short Term Course2

Course Title:   E-commerce for Beginners

Total Duration: 16 hours

Cost:                $520 (Course fee per trainee, inclusive of GST)

Learning Objectives: Learn how to market your company’s image and business idea, promote your product/service and publish the information, collect information on the website. Equip your skills to build a page on social media platform. Learn to market your business with social network.

Certification Type:   Statement of Attainment

Certification title:    Certificate of Basic E-commerce Practice

Area of training:     E-Commerce

Target Training Group: Public

Nature of training: Publicly-conducted course

Target Audience:  Beginners for e-commerce, entrepreneurs.

Location of Training: Windsor Management College Pte. Ltd.

Mode of Training: Full time or Part time.

Language Medium: English, or Mandarin

Course Administration Details:

Gao Chuan, Administration Manager,

info@wbs.edu.sg

Tel: 63488622

Duration: Components

2 hours (Assessment Hours)

14 hours (Classroom Training Hours)

Total Training duration: 16 hours

Training Days: 2 days

Course Contents:

Understand essential concepts for business and management

How to identify target customer profile, developing customer relationship management plan, concepts of branding.

Understand consumer’s behaviour.

Understand packaging plan, market strategy, marketing mix.

Understand the power of social media, and develop social media marketing strategy for your business.

Learn about the SWOT analysis skills and its key success factors.

Learn about where to source for products or services on various platform.

Learn to build simple front page on social media, such as Facebook (for English-speaking learners)  Weibo (for Chinese speaking learners ).

Learn about the concepts of SEO, and how to develop keywords for your business.

Learn about the theories of consumer behaviour.

Understand the importance of social media, and why organisation shall start e-commerce.

Understand the difference of e-commerce on your own website and on e-marketplace.

Learn about promoting a business on Facebook.