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Diploma in Marketing and Retail Management

Diploma in Marketing and Retail Management

Diploma in Marketing and Retail Management (Chinese)

 

Structure

 

1. Business Etiquette

– This unit aims to allow students to understand the concepts of business etiquette and learn how to apply the rules in a wide variety of typical business etiquette. The unit will also focus on etiquette communication based on the office protocol and with professional conduct.

 

2. Research for Retail Management

– Retail is a great sector in the business industry. Thus, this module assists the students in understanding the concepts and knowledge behind the retail sector. For this subject, students can choose a brand or retail store they are interested in and do research project on it.

 

3. Marketing

– This unit introduces students to the concepts of marketing. In addition, the mechanism of the marketing process is also discussed with extensive coverage on topics of the marketing mixes, i.e. product, price, promotions and distribution.

 

4. Business Statistics

– This unit provides a better appreciation of statistics with the application of probability into hypotheses testing. This also includes topics like sampling distribution, confidence interval, simple correlation, regression analysis, etc.

 

5. Business Communication II

– This unit equips students with the essential skill of business communication including writing of letter, reports, minutes, memorandums and electronic mails. Other skills include presentations, listening and management of meetings.

 

 

Entry Requirment

 

* above 17 years old

 

* The candidate must pass three GCE ‘O’ Level subjects;

OR graduate from a recognized High School;

OR holds a Diploma/Certificate;

OR equivalent qualification

OR Applicants with 9 years’ formal education and 5 years’ work experiences will be considered on case by case basis.

 

* Language Requirement for English-taught class:candidate must pass the English Language Test, earn minimum 70% of total mark.

 

* Language Requirement for Chinese-taught class:Minimum 9 years formal education in Chinese   OR   GCE O Level Chinese Pass.

 

Message to us

 

Duration:

6 months (Part Time)

 

Intake:

Every month

 

Graduation Requirement:

Candidates must successfully complete all five subjects to be awarded the Diploma

 

Teacher Students Ratio 1: <12

 

Course Fee

Please Refer to Course Fee Breakdown Table

 

Teaching Mode:

Face-to-face Classroom teaching

 

Awarding Body:

Windsor Management College

 

Midum Language:

This course is taught and assessed in English or Chinese.(subject to application)