Home / [:en]Postgraduate Diploma in Business Management (E-learning)[:zh]商业管理研究生文凭(网上学习)[:]

[:en]Postgraduate Diploma in Business Management (E-learning)[:zh]商业管理研究生文凭(网上学习)[:]

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Introduction

The Postgraduate Diploma in Business Management(E-learning) program aims to develop strategic management and leadership skills for learners to translate organisational strategy into effective operational performance. This program allows learners to develop and expand their high-level understanding of strategic management and leadership in the workplace.

 

Entry Requirement

Minimum Age: 21 years old or above; AND

Academic Route: An honor degree in related subjects, or an equivalent overseas qualification, OR
a UK Level 6 qualification, OR
Mature learners(age 30+) with at least 8 years’ work experience can be considered on case-by-case basis.

 

Duration:

8 months (Part-time, E-learning)

 

Intake:

New intake is available every month, please contact our message us for more information.

 

Graduation Requirements:

Students must complete all the subjects, by submitting assignments.

 

 

The postgraduate consists of 6 modules:

1. Strategic Planning
This unit is to develop learners’ understanding of strategic planning models, as well as the ability to review strategic plans and changes, to propose strategic options, to create implementation plans and to lead organisational change.
2. Strategic Leadership
This unit provides an in-depth understanding of the key principles and practice of leadership, to enhance the individuals’ knowledge, skills and attributes to effectively engage in the role and responsibilities required of an effective team player and leader of a team; being proactive in innovation and improvement to inform strategy and business planning within the organisation.

 

3. Strategic Human Resource Management
This unit aims to develop learner’s understanding of how the effective strategic management of human resources supports the achievement of organisational objectives in different contexts. Learners will evaluate the contribution of strategic human resource management, and the application of leadership and management theory for organisational benefit.

 

4. Business Research Methods
This module aims to develop learner’s ability to prepare for various types of academically based management research through the development of a research proposal. Learners will develop a critical understanding of the philosophical, practical and ethical concepts of research within the context of the business environment.

 

5. Innovation Management and Entrepreneurship
This unit aims to introduce learners to the basis of business process and strategies related to enterprise and entrepreneurship, developing knowledge of enterprise and entrepreneurship in global context.

 

6. Strategic Marketing
The aim of this unit is to develop learners’ understanding of the concepts, methods and technical aspects of strategic marketing and the challenges associated with marketing in today’s business environment, including how a strategy combines product development, promotion, distribution, pricing, relationship management and other elements.

 

Message to us

 

Course Fee

Please refer to Fee Breakdown Table

Mode of Teaching:

E-learning

Mode of Assessment:
assignments
Average Teacher-student Ratio:
1:30

Awarding body:

Windsor Management College

Teaching Language:

English[:zh]

课程简介

本课程旨在培养学生的战略管理与领导力技能,把组织的战略落实为有效的经营业绩,使学生对工作场合中的战略管理与领导力有深入和全面的理解。

 

入学要求

最低年龄: 21 周岁,并且满足下列任何一个条件:
申请人必须拥有相关领域的正规本科学历,或者
英国Level 6,或者
年满三十的申请人如果具备8年的工作经验,可以逐一个案考虑。

 

学制:

8 个月(业余学习,线上学习)

 

入学时间:

常年开新班,欲知详情,请来电咨询或者网上留言。

 

考试形式与毕业要求:

学生必须完成6篇论文,且评审合格,才能毕业。

 

本课程包含6个必修科目:

1. 战略规划
本单元旨在培养学生对战略规划模式的理解,以及评估战略规划与变革,开发战略方案,实施方案,领导组织变革的能力。
2. 战略领导力
本单元提供了对一些关键的领导力原则于实践的深入理解,提升学生在有效团队协作与领导方面的知识、技能与品性;使学生能积极创新与改进,在组织中推行与落实企业管理与规划。

 

3. 战略人力资源管理
本单元旨在培养学生对有效的战略人力资源如何支持组织在不同的场景中实现其组织目标的理解。学生将会评价战略人力资源的贡献,以及领导力与管理理论在提升组织价值方面的应用。

 

4. 商务研究方法
本单元旨在通过编写开题报告,培养学生在应对各种学术类管理研究方面的能力。学生会侧重学习在商业环境中进行调研的方法论,实际方法与伦理因素。

 

5. 创新管理与创业学
本单元旨在将学生引入创业学的基本流程与战略中,培养学生在全球化背景下的创业学知识。

 

6. 战略营销
本单元的目标培养学生对战略营销概念,方法与技能的培养,并学习当代商业环境中的营销挑战,包括企业战略如何统筹产品开发、促销、分销、定价、关系管理及其他因素。

 

给我们留言

 

学费

学费明细表

教学模式:

网上学习, 业余时间学习
考核形式:
论文
师生比例:
1:30

颁证机构:

温莎管理学院

教学语言:

英语[:]